A reward is valued more if you choose it yourself: New quirky byproduct of learning from reward

24 julio 2014

Many people value rewards they choose themselves more than rewards they merely receive, even when the rewards are actually equivalent. A new study provides evidence that this long-observed quirk of behavior is a byproduct of how the brain reinforces learning from reward.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/QDbdoy771P4/140724124431.htm

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