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News • Expensive TV ads missing their mark when people use smartphone or tablet too

Expensive TV ads missing their mark when people use smartphone or tablet too

26 May 2015

If you’re watching television while using a second screen – like a smartphone or tablet – new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/8fOZ9K2SAWY/150526084944.htm

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